Starting Brindle Innovations has been a crash course in entrepreneurship, sales, and marketing—none of which were in my engineering playbook. With a newborn at home and a business to grow, every day is a balancing act. It’s tough, it’s humbling, but it’s also the most exciting challenge I’ve ever taken on.

I poured my heart into the ClearEdge Brain Health Toolkit, even securing FDA clearance. But it wasn't enough. I learned a painful but crucial lesson: technical feasibility doesn't equal market demand. Here’s how to avoid my mistake and validate your business idea before investing too much.